|"I don't do mornings"|
|my little sass wearing her "I'm so fancy" tee :)|
There's so much more to see on her website so make sure you go check it out! Also use the code, LITTLESLIFE to receive 10% off your purchase! I guarantee you'll be hooked! Her tees and other goodies make great gifts (even if its for yourself haha) and when you purchase from her, you're supporting her dream! And the best part is, she's into giving back. She does all the designing, packaging, etc. all on her own! There's a lot of love and creativity packed into what she does and I think it's pretty obvious. Thankfully she let me grill her with some questions so that we can learn a little bit more about her and how she got started!
|Cady, her husband Matt and their super cute dog Crash!|
How did Enjoy Essential come about?
In November of 2013, a girlfriend told me I should make paint a onesie for her daughter. I honestly can't remember how the conversation came up, but I started hand-stamping a couple and they were always hit or miss if they would turn out well, so I got the idea to buy a pack of iron-on paper and use my (unprofessional) experience in graphic design to come up with something I could print out and iron on. "Don't Kill My Vibe" was the very first real design I ever put up on Etsy. I sold so many of them so quickly that I started feeling incredibly guilty that eventually iron-on designs would fall apart. So I got myself a heat press, which allowed me to seal the designs onto the fabric for much longer. Sales were out of control after only one month. The labor of making the shirts was overwhelming and I knew I had to make a change. I needed a screen printer. On March 1, 2014, I put in my two weeks notice with my marketing job and took a huge leap of faith. On March 17, I launched enjoyessential.com and have never, ever looked back. It's amazing where an idea and a hustle can take you.
What inspired the name?
Ugh. The name. Well I wanted the brand to be called Essential. Just one word. But every version of the .com was taken. I tried ShopEssential, BeEssential, and eventually settled on EnjoyEssential. There have been so many times I've wanted to change it, but once you make a name for yourself it's important to stick with it- change confuses customers and that's the last thing I want to do! But Essential means "important; absolutely necessary" and I love that.
What does a typical day look like for you?
I wake up at 7am for my first Instagram post of the day when my husband gets up for work, and then fall back asleep until 8. I'm lucky enough to be able to make my own schedule AND I don't have children yet, so the entire day is mine! I work from my phone until about 9/10am and then my dog and I head out my daily large black iced tea with sugar free raspberry and his morning dog treat. They have it ready by the time I get to the window which is awesome and also embarrassing. I have a problem. Twice a week for three hours my assistant Rachel comes and pulls and ships orders. Shipping takes an incredible amount of time away from me so having her is such a blessing. We ship over a hundred packages three times a week, and I like to get them out on consistent days. While she does that, I work on emails, exchanges and photos. I also run another company with my best friend called The Greek Years, a sorority apparel company, and that is probably the most time consuming of all my projects- when Rachel is here I really get to focus on that. When she leaves, I grab lunch and head back to my computer. Around 2/3 I take a TV break and catch up on my trashy tv. I'll also try and get a nap in during this time because I often stay up til 1am working. I make dinner for my husband and then I usually head back to work. I individually package every shirt by myself- I spent this entire week (literally the whole week) packaging over 3,000 shirts. I still have a LOT more to go but I'm determined to finish this week... And then I'll restock and have to start again! My days have been a lot more free recently since we got orders down to a three day turnaround. I'm remodeling the garage into a showroom in two weeks, so I have been busting my ass to get everything as organized as possible and get orders out next day.
How would you describe Enjoy Essential's style?
100% of the things I design are things I would wear myself. I love when little kids dress like adults (not inappropriately, but just chic and stylish). I draw a lot of inspiration from songs or phrases that I personally love. That's what sets EE apart I think- you can really see ME in the brand and designs.I always say flying. Or teleporting, like in Harry Potter when they use Floo Powder. I just want to be able to be exactly where I want, when I want. And right now I want to be in Costa Rica.I have a story that will always stick with me. When I was 17, I worked at Hollister, and one of the regional managers, Biz, would come in to visit and always has the weirdest outfits on. Because I was a high school kid on a budget, I would always buy off the clearance rack- the stuff no one really wanted. But I would still buy it and wear it and they dubbed me "Bizzle" and my style "Biz-wear." I love mixed prints and patterns and kimonos and things with jewels and tears. Always the stuff you wouldn't expect people to put together, and I'd like to think I pull it off. To this day I'll post a photo on Instagram and a friend from my Hollister days will comment "Biz-wearrrrrr." It always makes me laugh. Who would've thought I'd end up in fashion?!
If you could have any super power what would it be?
How would you describe your personal style?
Thanks so so much for sharing Cady! I love that you create designs based on what you would wear! Clearly a bunch of us like your style :) And teleporting is always a good one! Who wants to spend the time and money traveling when you can just appear!? I love your story and am so inspired by it! I hope it inspires others as well. I so look forward to seeing what other amazing designs you come up with in the future!!