Tuesday, February 24, 2015

Meet Allison & Jason // Fin First

One of my favorite things is when artists decide to put their talents into things we can wear! Who wouldn't want to walk around wearing rad art right? Fin First is no exception to that and I'm over-the-moon to be able to share this ridiculously talented couple with you! Jason and Allison are on a mission to bring you and your littles original, whimsical, one of a kind, playful, nature inspired designs that are a reflection of their love for the great outdoors! With Jason being the artist, hand drawing every design you see, and Allison being the photographer... they're the perfect match to pull this off. Read a little snippet from their story on their website....

"As parents, we pray our children will stay true to their roots, have a hunger for the outdoors, be curious, get lost, dream big, crave independence, get dirty, hit the ground running, chase the endless summer, do big things, wander, never look back and have no regrets.  We wanted to represent all of those things through our t-shirt artwork….and so our brand is born, simply named FIN FIRST."

disclaimer: even though just the day before we got over 12 inches of snow dumped on us, the next day it felt like spring! Hence the snow and short sleeved shirts haha! No Child was made to freeze in any photos :)
and seriously, how cute is the packaging/!

Now that you've had a chance to check out a couple examples of their amazing tees, lets meet the lovely duo behind the brand! They were kind enough to let me pick their brains a little on goals and business advice :) Read the short Q&A session below!

Allison, Jason, & their cutie Fin!

Where does the name "Fin First" come from?

"We named our little company Fin First for two reasons. We named it after our son Fin and he is our top priority, he comes first, he eats first, he plays first, he bathes first and he sleeps first. Fin first is also a surfing term. This maneuver is accomplished when skilled long boarders gracefully ride their board backwards, with the "fin first", different from all the rest...and that is what we wanted for our little company, to be different from all the rest. We have a love for surfing and an even deeper love for our son, so we knew the name Fin First was a perfect match for us."

What motivated you to start your own business?

"We were motivated to start this business because we wanted kids to have fun, colorful shirts.  As a photographer and an artist, we knew we could do it. We've started an adult tee line with success and once Fin was born, we wanted him to have cool onesies and tees."

What advice would you give to someone considering starting their own business?

"Advice for others starting a business…..try to be original.  Be social network savvy.  Make prices affordable.  Have a story to go with your product. That's easy for us because our line is all about our personal lives.  EVERYONE has a t-shirt line, we knew this, so we came out of the gates strong with 15 original designs, stories to match them, real life photos, affordable pricing and a feel to our line that lets everyone feel like they know us." 

What does a typical day look like for you?

"Typical day at our casita….Breakfast, beds made, walk to the beach.  I am a local photographer so I snap two sessions per day plus edit at night.  The hubby is a graphic designer so he designs for clients all day.  All of this from home, and we keep Fin at home other than two days of school.  We get shirt deliveries twice per month.  We match those to our buyers and the designs they chose, take shirts to our local printer.  Turnaround there is about a week.  We then take our shirts to have our hand stamped logo tags sewn in.  Usually takes a few days.  On shipping day we are super busy.  We print shipping labels, package each shirt in our map wrapping, hand write our "Greetings from Myrtle Beach" postcards and attach those with a local seashell to each package.  Then off to the post office. Errands, DIY home projects, pillow fluffing, walking our dog Ollie and the occasional random road trip usually happen on a daily basis.  The hubby usually grills dinner.  Showers are a goal but you know how that goes ;)"

What is a goal you have for your business?

"Important goal….to grow our business so that we can work from anywhere….like, from an island somewhere.  We would eventually like to offer wholesale and do the printing ourselves." 

What is something quirky about you?

"Something quirky about us….I am obsessed with organization and tidiness (pretty tough with a 20 month old but I hold my ground).  As far as the hubby, he is color blind….crazy since he is an artist :)"

If you could have any super power, what would it be?

"Super power….we'd both love to be able to fly.  We have a love for traveling, and if we could fly anywhere at anytime, count us in :)"

Love the advice to be original! You two seem like you make a great team and are off to an amazing start!! I'm so impressed with all your designs and the detail that you put into packaging and branding your business! Love, LOVE! Thanks for being willing to share a bit more about you guys and of course I wish you all the best and am thrilled to see all the future designs you come up with! If you guys are as in love with them as I am, make your way over to their website, www.finfirstmb.com! Now get this, Allison and Jason are offering all my readers a discount of 30% off any purchase! Just use the code, THELITTLESLIFE to receive the discount. Thanks for being so amazing Allison and Jason!

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