Sunday, June 1, 2014

Meet Liz // Munkstown

If you don't already know about this're welcome :) Liz has the perfect vision for this brand and in just the brief time that I got to know her, I'd say this lady and her husband have basics down to a tee and their confidence, hard work, dedication, and sense of style are so evident through this kids' line! Munkstown has it all! The comfort, simple and classic branding, attention to detail, and conviction to stick with their style and not constantly waiver with the ever changing trends. I LOVE that they found their niche and refuse to compromise, but at the same time are open to collaborations with other artists and companies to keep things fresh! Does it get any better?! This is a brand that celebrates the sporty, active, adventurous child. I'm proud to be supporting a brand that is so inspiring and authentic! My son, Ryder, is seen below sporting a Munkstown beanie and their "target tee". I LOVE the way it looks on him and he loves the way they feel. If it's soft enough to sleep in, my kids will rock it erryday ;) Take a peak...

I really couldn't be happier with the tee and beanie! There are so many more cute classic styles on the website ( that you MUST see!! The pocket tees are another fav of mine :) 

I was fortunate enough to do a little Q & A with the lovely Liz that I'd love to share with you guys. She's totally rad! She's a hardworking mommy of two who also happens to have time to create and recreate a kids' clothing line :) She knows what she wants, and she goes for it! Gotta respect that! But clearly she has some great inspirations driving her as well! I'll let you read below to get to know her a little better :)

Liz and her precious girls!

How did Munkstown start?

Munkstown was originally my husband’s idea back in 2011. He has been involved with major retailers and had experience with the industry. He conceptualized Munkstown as a men’s line but then suggested the idea of me taking it over and turning it into a kid’s line.

Who or what has been your biggest inspiration along the way? 
I think that our biggest inspiration has been John W. Nordstrom’s story of overcoming crazy adversity. His story from the late 1800’s is super inspiring and makes me feel like a wimp whenever I complain about anything related to our business. We love hearing stories of people working hard and making it work. We have been super inspired by Susan’s (Freshly Picked) story about bootstrapping her way to success. We were stoked when she bought some of our clothes our first season. We also think Tom Campion from Zumiez is a really inspiring guy as is Yvon Chouinard from Patagonia. Both of them are very competitive business leaders who have given back and done a lot for causes they care about.

What's one of the biggest things that you've learned from starting your own business?
Everything takes longer and is more expensive than you think it will be. We try to take a long-term approach with our business and avoid being too focused on chasing trends or getting caught up with what other companies are doing. We try not to do things that don’t feel authentic to us even if we know we will lose sales because of the decision.

What is something super quirky about you?
I almost never watch TV. In fact we don’t even have cable in our house.  

If you could be BFFs with any celebrity who would you choose?
I think that Gwen Stefani and Christy Turlington are both cool in their own way and would probably be good friends and have your back as BFFs. I wouldn’t mind being friends with Ralph Lauren and being able to stay on his ranch and see all of his collections. To be honest I am not much of a celebrity stalker so I don’t really have a good answer. I need to do that more and get our clothes on their cute kids. Any celebs out there reading this with kids, hit us up and we will send you some clothes.     

Thanks so much for sharing Liz!! I love your advice about what you've learned from starting up your own business, and your inspirations! For any of you that are interested in purchasing for your little, go to and use the code, "thelittleslife" to receive 25% off your purcase the entire month of June! Be sure to follow @munkstown on instagram as well so you that you'll be the first to know about sales and new items!

No comments:

Post a Comment