Monday, April 14, 2014

Meet Heather & Ian // Vicarious Clothing

I stumbled upon this IG recently called @vicariousclothing. Right away the uniquely designed tees caught my eye!! Of course that's because they are done by this husband wife team themselves and it is clearly a creative outlet for them! Their kids' tees are great for girls and boys and are cozy enough to wear daily! I saw that they had a "DC" tee and immediately decided I must have it! I mean how often do you find a tee like that?! Heather and Ian are the absolute sweetest! I admire them so much for the way they've gone "all in" to put more time into their business! Did you know they also have really great adult tees now too?! They've done such a great job and I'm excited to show you the cute tees they sent us!!!

my little hood rats ;)

I love that these tees fit their personalities SOO perfectly! Ryder is the "city" kid who loves to travel and learn new things, Kylan is the energetic surfer lookin, beach lovin "beach bum", and Nyah has a stellar imagination!! I love that Vicarious Clothing has a variety to choose from and obviously great colors! I'm also a big fan of the fact that all three of my kids can wear something from them! Now that you've seen the goods, let's meet the lovely couple behind the clothing!

straight out of mag!

Ian and Heather

How was Vicarious Clothing born?
Ian: Honestly, we just wanted a way to make some extra cash on the side. Turns out, we enjoyed the process so much, that we decided to make it our goal to go full time with it. After a couple years of hard work and planning, we went out on a limb and I quit my day job to pursue Vicarious Clothing full time. That was almost two years ago and thankfully we have been growing ever since.

How did you decide on that name?
Heather: It was Ian who thought of the actual name. We basically wanted to make designs that kids could wear, but that adults would think are funny, or cool. We really just want the parents to wish they could wear what their kids are wearing. So, instead of actually wearing the tees, they can live "vicariously" through their kiddos. And so the name was born:)

What are your biggest goals for this year?
Ian: We obviously want to exceed our profits from last year. We also want to introduce our products to a broader audience. We would love to grab a few wholesale accounts and also work towards getting some of our designs / products into other retail space besides just our store. 

Describe your typical day.
Heather: Hmm...with all of us living and working and schooling under the same roof, it can get a little crazy, and really no two days are ever the same! To sum it up though, I'd say most weekdays usually consist of: eating, answering emails, homeschooling our girls, (Ian) making and mailing orders, playing, Instagraming when we can (@vicariousclothing), Ian working on any new design ideas he may have, some house cleaning, and more eating, teehee ;-) We do always make it a priority to be finished with work by 5:00, so we can all have dinner together and family time after. Despite whatever craziness may have gone on during the day, it's always nice to end things on a good note. 

What are some things you've learned from starting your own business?
Ian: That its hard work :) We learned that trial and error is necessary (we had a ton of bad designs in the beginning). Honestly, we learn something new every day... From the design process, to the customer service side, all the way over the financial side, there's a lot to learn. So, I guess we've just learned how to be good stewards with the things we are blessed with. Along with that, I think as long as you treat customers with respect, and work at your craft, things generally tend to fall into place. 

If you could be BFF's with any celebrity who would it be?
Ian: that's a hard one, but at this exact moment in time, I'm really enjoying the Tonight Show with Jimmy Fallon.. I guess I'd say Fallon. He seems like a normal dude, and I think I'd be cracking up all the time. That's always fun. 

If you could have any super power what would it be? 
Heather: Definitely the ability to teleport! There are so many amazing places in the world that I want to explore with the fam, so teleporting would obviously be the easiest (and cheapest) way to do so.

Thanks so so much for sharing Heather and Ian!! I hope you'll like the DC area as much as we do! For all if you interested in purchasing for your littles, visit and use the code "INSTAFRIEND" to recieve 20% off your purchase!! Just make sure you are following them on Instagram (@vicariousclothing)!!

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